GEO
Cited by AI.
A growing percentage of D2C research happens inside AI assistants. When someone asks ChatGPT "what's the best sunscreen for oily skin in India" or "which D2C protein brand ships fastest," the AI answers from its training data and real-time web access. The brands it mentions are the brands that win those evaluations. GEO is the practice of making sure your brand, products, and expertise are what these systems cite. It's the fastest-growing search channel nobody is optimizing for.
Citation audit
We test 50+ queries relevant to your brand across ChatGPT, Perplexity, Gemini, and Claude. We map where you appear, where competitors appear, and why.
Content and entity strategy
Generative AIs cite content that is authoritative, well-structured, widely referenced, and entity-consistent. We build a content plan targeting these properties.
Citation building
We get your brand mentioned in the publications, directories, and sites that generative AIs treat as authoritative sources — Forbes, Vogue India, Inc42, YourStory, and category-specific media.
llms.txt and structured data
We implement the emerging llms.txt standard to tell AI crawlers what your brand is, what you do, and what you want to be cited for. Plus full schema.org coverage.
We speak the language of AI systems.
GEO requires understanding how large language models decide what to cite. We test systematically, optimize structurally, and measure citation rates — a discipline that barely existed two years ago.
- Systematic citation testing across 4 major AI platforms weekly
- AI-assisted long-form content designed for generative engine citation
- Structured brand FAQ that AI assistants can parse and cite directly
- Founder and team entity building (Wikipedia-adjacent profiles, author bylines)
- /llms.txt implementation and maintenance for AI crawler guidance