Quick-commerce
Be in the basket.
Quick-commerce is the fastest-growing retail channel in urban India. Blinkit, Zepto, Instamart, and BigBasket Now together reach 40+ cities with 10-minute delivery. The brands that win are the ones that show up at the right moment in the right dark store. We handle the ads, the availability monitoring, and the category strategy.
Dark store and availability audit
We map which dark stores carry your SKUs and identify gaps. Ads don't work if the inventory isn't there. We coordinate with your supply chain team to fill coverage holes before we scale spend.
SKU prioritization
Not every SKU deserves ad support. We identify which products have the margin, velocity, and availability to justify paid visibility — and build the strategy around those first.
Platform-native campaigns
Each platform has different ad formats, bidding mechanics, and consumer behavior. We build platform-specific campaigns for Blinkit, Zepto, Instamart, and BigBasket Now — not one generic strategy applied everywhere.
Availability × ad coordination
We monitor inventory in real time and pause ad spend automatically when availability drops below threshold. No point paying for clicks on out-of-stock items.
Real-time availability × automated spend.
Quick-commerce moves faster than any human can monitor. We build automated workflows that sync ad spend to inventory levels across platforms.
- Real-time OOS (out-of-stock) monitoring with automatic campaign pausing
- AI-generated promotional creative for platform banners and sponsored slots
- Automated bid uplift during peak ordering windows (7–9am, 12–2pm, 7–10pm)
- Cross-platform budget reallocation based on daily sell-through rates
- Weekly assortment reports identifying coverage gaps by city