05 / Stores, CRO, theme development

Shopify

A store that converts.

What it is

Your Shopify store is your owned conversion engine. Every rupee you spend on ads flows through it. A store that converts at 2% instead of 1% doubles the return on your entire media budget without changing a single bid. We build stores from scratch, optimize existing ones, and run ongoing CRO — treating the store as a growth lever, not a cost center.

How we run it
01

Conversion audit

We record 50+ Hotjar sessions, run a heuristic audit against CRO best practices, and benchmark your store's Core Web Vitals. You get a prioritized fix list ranked by revenue impact.

02

Speed and tech optimization

We strip unused apps, lazy-load images, compress assets, and implement proper caching. LCP under 1.8 seconds on mobile is the standard.

03

CRO implementation

PDP restructure (hero image, social proof, CTA hierarchy), cart optimization (upsell placement, abandon recovery), checkout flow reduction. One change at a time, measured precisely.

04

Ongoing A/B testing

After the foundational fixes, we run structured A/B tests every two weeks. Headline variations, image sequences, price anchoring, urgency mechanics. The store keeps improving.

The AI edge

AI-generated copy that actually converts.

Most Shopify copy is written once and forgotten. We use AI to generate and test dozens of product description variants, headline framings, and CTA texts — treating copy as a conversion variable, not a static asset.

  • AI-generated PDP copy tested across 5–10 variants per product
  • Automated post-purchase email sequences personalized by product category
  • AI-powered size recommendation tool integration (reduces returns)
  • Dynamic bundle suggestions generated from purchase history patterns
  • Automated review reply generation that reinforces brand voice
Tools we use
Shopify / Shopify PlusPlatform
FigmaDesign
HotjarSession recording
VWO / ConvertA/B testing
PageSpeed InsightsPerformance
ClaudeCopy generation
Results
1.8s
Median LCP after optimizationmobile on 4G
+31%
Conversion rate liftmedian across CRO engagements
2wk
A/B test cadencecontinuous improvement cycle
Ready to start?

Let's build yourShopify engine.