Google Ads
Search that compounds.
Google Ads is intent-driven traffic — the person already wants what you sell. The opportunity is in capturing that intent efficiently, at every stage of the funnel. We run Search for branded and non-branded terms, Shopping for product discovery, Performance Max to let Google's AI find customers you didn't know existed, and YouTube for awareness that actually measures.
Keyword architecture
We map every high-intent query your customers use and build a keyword architecture that captures demand without cannibalizing itself. No broad-match spaghetti.
Shopping feed optimization
Your Merchant Center feed is your Shopping creative. We optimize every field — titles, descriptions, attributes — to improve Quality Score and click-through rate.
Performance Max build
We build asset groups with AI-generated copy and image variants, then let Performance Max find the highest-value conversions across Search, Shopping, Display, and YouTube simultaneously.
Bidding and measurement
We set up proper conversion tracking, choose the right bidding strategy for your margin structure, and create reporting that shows POAS (profit on ad spend), not just ROAS.
AI writes the ads. Humans write the strategy.
Google's own AI (Smart Bidding, Performance Max) is powerful but needs signal. Our job is to feed it the right inputs and guardrails so it optimizes toward actual business outcomes.
- AI-generated Responsive Search Ad variants (up to 15 headlines, 4 descriptions)
- Automated shopping title optimization across 1000+ SKUs
- Performance Max asset generation: copy + image + video in one session
- AI-powered negative keyword lists refreshed weekly
- Automated budget reallocation across campaigns based on real-time POAS