Aarogyalab
Trust at scale.
Aarogyalab provides laboratory testing and research services in a market dominated by large national chains with massive brand recognition and ad budgets. Competing on brand awareness alone was not viable. They needed to win on trust, convenience, and local relevance — and they needed digital channels to do the heavy lifting.
Built a hyper-local SEO strategy targeting "lab test near me" and specific test-name queries across their service areas, achieving top-3 positions for 40+ high-intent keywords.
Implemented a Google Business Profile optimization program with systematic review collection, resulting in a 4.8-star average rating across locations.
Created AI-generated health education content answering common patient questions about test preparation, result interpretation, and when to get tested.
Ran Google Ads on high-intent test-booking keywords with landing pages featuring real patient testimonials and transparent pricing.
Organic search traffic grew by 240% within eight months. Online test bookings increased by 68%, and the cost per booking from Google Ads dropped by 52%. Google Business Profile views increased by 380%, and Aarogyalab achieved a 4.8-star average rating — competing directly with national chain ratings in local search results.