Accuster Technologies
$52.6M revenue. 37% growth.
Accuster Technologies manufactures portable diagnostic lab equipment sold to hospitals and diagnostic centres across Nepal, Sri Lanka, Tanzania, USA, Kenya, Nigeria, Uganda, and the UK. Their previous marketing was fragmented — separate agencies for SEO, ads, and content — with no unified strategy for a B2B healthcare product sold internationally. The buying cycle was long, the audience highly technical, and compliance requirements varied by country.
Unified digital strategy across SEO, Google Ads, and content marketing — replacing three separate agencies with one coordinated system.
Built industry-specific landing pages for each target market with localized content, regulatory language, and case studies relevant to each country's healthcare system.
Implemented an AI-assisted content engine producing technical whitepapers, product comparison guides, and distributor-facing materials at 4x the previous output rate.
Restructured Google Ads campaigns around high-intent B2B keywords with custom conversion tracking tied to distributor inquiry forms.
Within 12 months, Accuster Technologies achieved $52.6M in annual revenue with 37.24% year-over-year growth. Organic search traffic to product pages increased by 280%, distributor inquiry volume grew by 190%, and cost-per-lead from Google Ads dropped by 44%. The company expanded into three new international markets during the engagement.