DrLaBike
Franchise growth. Rural reach.
DrLaBike operates a portable pathology lab franchise network serving rural healthcare needs across India, combined with a teleconsultation platform connecting 200+ doctors with patients in underserved areas. Their challenge was two-fold: attract franchise investors through digital channels while simultaneously building consumer trust in telemedicine services for populations with limited internet literacy.
Built a dual-funnel digital strategy — one targeting franchise investors with ROI calculators, territory maps, and investment guides; another targeting end consumers with health education content.
Implemented local SEO across 50+ target cities, optimizing Google Business Profiles for each franchise location with consistent NAP data and review management.
Created an AI-powered content system producing health awareness articles in Hindi and regional languages to build trust in rural markets.
Ran targeted Meta Ads campaigns for franchise development with lookalike audiences built from existing successful franchisees.
Franchise inquiry volume increased by 150% within six months. DrLaBike onboarded 12 new franchise locations during the campaign period. Consumer-side organic traffic grew by 220%, and teleconsultation bookings through digital channels increased by 180%. Local SEO efforts resulted in 340% more Google Business Profile views across franchise locations.